![]() Competences in social media use in the area of health and healthcare. Communicative and democratic consequences of news consumption during the outbreak. El Prof. Social networks and health service utilization. Social capital and health care access: A systematic review. Berkman, L.F., Kawachi, I., Glymour, M., Eds. Social capital, social cohesion, and health. Journal of medical Internet research, 22(8), e19996. ![]() Influence of social media platforms on public health protection against the COVID-19 pandemic via the mediating effects of public health awareness and behavioral changes: integrated model. Al-Dmour, H., Salman, A., Abuhashesh, M., & Al-Dmour, R.Generación Líquida: Transformaciones en la Era 3.0 Paidós: Barcelona, Spain. Organización del conocimiento para la documentación en periodismo: Situación y prospectiva. Scire Represent. Canadian Journal of Educational Communication, 24(1). Engagement as a design concept for multimedia. Behaviour and Information Technology, 25(2), 91–97. Synthesis Lectures on Information Concepts, Retrieval, and Services, 6(4), 1–132. doi:10.2200/s00605ed1v01y201410icr038 Google Scholar Cross Ref Lalmas, M., O'Brien, H., & Yom-Tov, E. ![]() For instance, posing a new strategy for the communication business, creation a new content style for media professionals/influencers, and attract more users in terms of know the market need. Moreover, this study also showed that the pandemic crisis hastened the change of the communication sector. The findings indicate a new communications model that creates a new arena for influencers/professionals whose content has a higher level of engagement than traditional communication. This study was conducted for explains the comparison between two social networks: YouTube and Instagram, in the period between November 2019 and May 2021, with a sample consisting of specialist healthcare professionals, fitness influencers, and healthy food influencers. The purpose is to understand the relationship between the people in general and digital media in particular by measuring engagement. ![]() ![]() This is the premise of the presented research, which is concentered on health communication and employs a virtual ethnography approach with the use of social metrics. Aside from conventional media as the primary drivers of social communication in crisis circumstances, professional profiles in social networks have arisen, also having more influencers. One of the most far-reaching repercussions of the COVID-19 pandemic is a rise in the usage of social networks. ![]()
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